Chia Snacks

Project Description

The Basics

I created the brand identity and product packaging for Flavour Creations Chia Snacks in 2016. These health food snack pods were developed as a one-off product for Aldi supermarkets.

The Brief

Create an identity that conveys good health and all-natural ingredients. Design packaging that stands out on the shelf and persuades consumers to make their first-time purchase.

The Outcome

Chia Snacks were sold in Aldi supermarkets across Australia in late 2016 and early 2017, with an impressive sell-through rate of 77% in the first two-week period.

The Skills

Brand identity

Packaging design

Image compositing

Photography

Photo styling

Photo editing

Packaging Design

Chia Snack - Mango & Coconut
Chia Snack Wrapper - Mango & Coconut
Chia Snack - Apple & Cinnamon
Chia Snack - Apple & Cinnamon

Packaging Design

Chia Snack - Mango & Coconut
Chia Snack - Apple & Cinnamon
Chia Snack - Apple & Cinnamon

Photo Styling & Editing

Chia Snacks Before EditingChia Snack - Mango & Coconut
Chia Snacks Before EditingChia Snack - Apple & Cinnamon